YUNXI offers comprehensive product solutions for omni-stage marketing powered by the dual mid-platform architecture. It empowers beauty, daily cosmetics and house cleaning enterprises to build consumer digital experience journey with multi-level solutions including scenario tools, operational services and innovative platforms, facilitating them to achieve digitalization, multi-dimensional operations and sustainable growth.
Industry Insights
Supply Chain Digitalization
Extending marketing digitalization to supply chain digitalization to achieve comprehensive business benefits
Empowering Channel
From enhancing enterprise itself business growth to support distributors and partners to boost performance
Digital Ecosystem
Allowing leading enterprises to create digital ecology, thus integrating resources and formulating a multilateral win-win situation
Solutions
Business Scenarios
Channel Digitalization
Scenario Description
Motivating terminals to promote sales by channel digitalization, big B resellers online, small b retailers online, channel marketing and rebate policies directly-reaching terminals, thus achieving channel transparency, reducing channel communication costs and improving operational efficiency.
Solving pain points
1. Replenishing traffic in terminal stores via diversion by brand owner, and applying digital tools to support continuous operations.
2. The traditional mode of distribution does not incentivize resellers to order new products. However, channel digitalization enables new products to swiftly reach terminals for trial sales with high gross profit.
3. Resellers are less motivated when one policy is applied nationwide and year-round. However, channel digitalization provides customized policies for each store to offer differentiated services.
Core Value
Customer Cases
Nu Skin has been deeply committed to the beauty and health industry. By upgrading to the mid-platform architecture, Nu Skin has achieved independent deployments in four cities in Greater China, with data inter-connectivity and real-time online operations. Diversified marketing scenarios promote customer acquisition and conversion, empowering business partners to start their own business easily and increase income. The system realizes full lifecycle management of users, from visitors to ordinary customers, to discount customers, and to resellers. It reduces offline operational costs and improves the profitability of enterprises with data-driven operations based on the dual mid-platform. The new architecture has been tested by omni-link pressure testing technology to ensure that the system can easily handle massive concurrencies.
