Powered by the dual mid-platform architecture with end-to-end omni-stage marketing digitalization applications, the digital retailing solution consists of traffic management, user management, transaction management, staff incentive and store management, etc. It helps brand companies achieve retailing efficiency and improve performance, thus realize digital transformation and business growth.
Solutions
Business Scenarios
Traffic Management
User Management
Trading Management
Scenario Description
Create traffic attraction matrix at retailing ends through online branding, cloud shop live streaming, cloud shop distribution, customer acquisition and fracturing via WeCom in offline stores, etc., and ultimately formulate a private-domain traffic pool for retailing terminals.
Solving Pain Points
1. Offline traffic is constantly reducing due to COVID-19
2. No private domain traffic pool is available, and traffic acquisition is increasingly expensive
Scenario Description
Adopting a collaborative membership management model between headquarter and retailing terminals, and empowering retailing ends to continuously manage customers. Exploiting personalized and warm marketing with precise reaching to enhance marketing conversion and ultimately increase the added-value of an individual customer
Solving Pain Points
1. Membership management is discretized, and there is no unified planning
2. Retailing terminals are not involved in membership marketing and have no gripper.
Scenario Description
1、Diverse cashier promotions and flexible trading approaches lower the threshold for customer transactions and enhance monetization capability. Flexible price control and various order fulfillment methods promote operations autonomy of stores.
Solving pain points
1. Trading approach is solidified, transaction conversion is difficult
2. Inflexible order fulfillment causes a poor customer experience
Solution Features
Omni-scenario Retail Trading (2C)
Providing multi-terminal, multi-channel and multi-scene trading approaches, supporting operational capabilities through business configuration, diversified promotions and personalized visual effects;
CRM Membership Applet
Deeply integrated with CRM, working as a carrier for member experience such as level rights and benefits, interactive activities and coupon write-off
WeCom SCRM
Enabling data to be shared via data mid-platform, providing an empowerment tool for the entire business closed-loop "customer acquisition, marketing, conversion, accumulation", and being a communication channel between shopping guides and members;
Shopping Guide Assistant
Aiming at solving three critical pain points of shopping guides inefficiency, low customer retention rate and shop management difficulty, supporting merchants to empower shopping guides, accumulate customer assets and improve management efficiency with the headquarter-shopping guide-consumer chain.
Best Practices
A new retail eco-empowerment platform of high-end adult milk powder
A new community retail brand belonging to a well-known dairy group with 2,000+ franchised chain shops. Based on the cooperation with Yunxi, we built a store cloud POS, enterprise WeChat, shopping guide assistant, and a consumer operation platform, as well as strengthening the empowerment of terminal channels by utilizing the community attributes featured by the stores. After the project launch, five pilot shops were open, and it has now expanded to more than 50% of newly inaugurated shops nationwide, greatly improving the operational efficiency and performance of the shops. In the case of one of the online promotion campaigns, 1 million visits were achieved within just one week, of which 50% were registered as new brand members.
A high-end tea company’s shop marketing digital platform
The tea brand is a high-end green tea brand leader in China, with approx. 300 shops nationwide. By cooperating with Yunxi, it has created a full-domain consumer operation platform, on which a new digital shop operation platform and tool matrix was created to achieve intelligent shopping guide empowerment, private domain operation of enterprise WeChat and shop traffic cash availability. In the case of the mid-autumn event, five pilot shops’ enterprise WeChat adding rate was 100%. After the event, the number of brand private domain members yearly increased by 38%, and the number of return visits were 16,000, of which 5% performed transaction conversion.
