Focused on three core domains, order flow, goods flow and settlement flow, our digital merchandise solution provides brand enterprises with end-to-end digital product services started from goods entering warehouse until delivered to consumers. It empowers brands with omni-stage goods-circulation operational capabilities, and effectively improves order fulfillment efficiency and inventory turnover rate.
Solutions
Business Scenarios
Entire network consolidated and shared inventory operations
Intra-city Retailing Operations
Scenario Description
1. Consolidating and sharing inventory directly supports agents, resellers and even terminal consumers.
2. Enhancing consumer experience with intensive goods management of consolidated inventory, unified order fulfillment and response services, and additional delivery-and-installation services.
Solving Pain Points:
1. Disorganized and separate channel terminals result in inefficient management and lowering the efficiency of goods circulation between channels;
2. The service capabilities of franchised channel are uncontrollable, which affects customer's perception of brands;
3. Inventory overstock, inefficient inventory turnover, and high risk of capital being tied-up.
Scenario Description
1. Chain stores build private-pool B2C mall to provide consumers with on-time delivery services enabled by nearest shops.
2. Maximizing order fulfillment capability for private-pool B2C mall on the basis of omni-channel retailing platform OCP, smart store selection platform and intelligent analysis with stores’ historical order data.
Solving Pain Points
1. Fulfillment by stores in the proximity at hotspots may result in an overwhelming number of orders in certain stores, resulting in order loss and customer satisfaction decrease.
2. The existence of multiple business operational modes, such as direct-sales and affiliated operations, requires clearing, settlement, and reconciliation between different entities, resulting in a dramatic increase in the workload of financial staff.
Solution Features
Merchandise Operational Platform CIS
Entire network consolidated and shared inventory management provides business capabilities started from goods entering warehouse until channel order fulfillment and distribution, supporting consolidated inventory operations, intelligent distribution and replenishment, etc.
Omni-channel Order Fulfilment Platform OCP
Positioned in omni-channel retailing terminals, OCP conducts comprehensive consumer order fulfillment, from out-of-stock sales to intra-city retailing and other business scenarios, providing consumers with efficient fulfillment services anytime and anywhere
Third-party e-Commerce Operational Platform OMS
As a digital operational platform for third-party e-commerce, OMS meets the demands for refined control by providing order acquisition from third-party e-commerce platforms, marketing giveaway management, inventory sharing, automated financial posting and reconciliation, etc.
Omni-channel settlement intermediate stage SCP
As an online and offline financial settlement platform in the field of digital merchandise, SCP provides capabilities, including cross-channel entity settlement, clearing and reconciliation, three-party platform reconciliation, discrepancy processing, etc., to meet the financial requirements of automated settlement and reconciliation and financial control before and after the event in an omni-channel scenario
Best Practices
The omni-channel operational platform project of a high-end menswear brand
3000 Omni-channel routing orders per week
A high-end menswear brand has more than 500 shops nationwide. Aiming at connecting orders and inventory from multiple channels, coordinating all channels to jointly serve consumers, and improving the enterprises' overall performance, the project develops unified order center, inventory center, trading center, merchandise center, shop center and settlement center. Based on the mid-platform architecture, it builds a new omni-channel operational platform to provide a consolidated view of inventory, global and unified order routing and distribution, and reasonable and efficient performance allocation.
A leading beauty company's consolidated inventory project
Year-round channel inventory cost saving 1.6 billion
Average order processing time 2 hours
Average delivery time to stores 45 hours
The leading beauty company has 7 own brands and more than 40,000 terminals, which were managed in a separate-inventory mode (i.e., multi-level distribution). After implementing consolidated inventory management, agents’ inventory are managed by the group. As a result, stock area achieves savings of 31%, annual channel inventory cost decreases by 1.6 billion, and channel inventory reduces by 60%. Digital operations efficiency has been improved, average order processing time is 2 hours, average delivery time to stores is 45 hours, and stores (resellers) applying digital operations also realize significant growth rates in retailing sales.
