Reconnecting brands, distributors and terminal stores, empowering terminal development and jointly providing services for consumers; mastering terminal information in real time, accumulating digital assets and facilitating digital operations.
Solutions
Business Scenarios
Small b Mall
FBBC Mall
Solution Description
1. Online transactions between small b and reseller for order placement, payment, signing for delivery, and reconciliation
2. Realize policies directly reaching terminal small b
Solving Pain Points
1. Enterprises are unable to directly reach sales terminal, and do not master the sales data of terminal;
2. Enterprises do not know quantities of overstock at each channel level, and resellers are inactive to promote new products;
3. Too many layers of channels cause bugsell and price control problems, and harm the interests of resellers and brands.
4. Enterprise promotion policies are unable to directly reach terminals, and the effects of policies cannot be collected and evaluated.
Scenario Description
Integrating resources on end-to-end distribution channels to jointly serve consumers and consolidating brand, resellers, and retailing terminals.
Solving Pain Points
1. Multi-channel development results in separate channels, blocking the implementation of end-to-end business operational strategies, which calls for creating an omnichannel operational platform.
2. The traditional business model of basing sales on production can hardly cope with increasingly personalized and fragmented market demands, therefore, it is necessary to refactor business model and to achieve unified resources allocation.
Solution Features
Link and Serve Dealers (Big B Mall)
F2B targets channel trading digitalization to perform online reseller transaction business and to offer one-stop service experience by providing ordering, promotion, payment, reconciliation, rights redemption, etc.
Empower and Operate Terminals (Small b Mall)
F2B2b aims at channel trading digitalization to perform online terminal transactions and to offer one-stop service experience by empowering resellers to operate terminals as consumers, cooperating digital merchandise to conduct order fulfillment, and providing efficient distribution and transaction services for terminals (small b) anytime and anywhere.
Consolidate B Customers and C Consumers (FBbC Mall)
FBbC targets terminal retailing business in channel digitalization to support brands to directly reach consumers and accumulate digital assets. It consists of consumer shopping and service platform, terminal and reseller operational platforms. It builds a uni-marketing system driven by data.
Best Practices
A small b mall of a home appliance company
11 distribution regions
300 operational regions
900+ terminal stores
The home appliance company traded with the first-level resellers only and was unable to directly reach terminal sales points, thus cannot master terminal sales data and collect real demands, resulting in being impossible to perceive real market demands. Since cooperated with YUNXI, it has built a digital structure with its headquarter as the core and formed a collaborative alliance with upstream and downstream industry chains under the guidance of its development strategies. It has created end-to-end digital links between channel resellers and terminal outlets, has improved the efficiency of supply chain collaboration, and has promoted the company’s operational efficiency.
A small b mall of an FMCG company
5000+ terminal outlets
23.36 millions transaction amount during the first month
10W+ visits within the first week after system launching
The FMCG company faced some challenges in its offline channels, such as insufficient control of terminals and delayed response to consumer demands. After cooperation with YUNXI, it has implemented channel marketing digitalization capabilities by integrating its legacy MDM system to achieve business closed-loop of order transactions, promotion policies execution and order fulfillment. It gradually performs comprehensive operations by empowering terminal outlets to improve channel digitalization level.
