Powered by the dual mid-platform architecture with omni-stage marketing, our digital consumer solution provides brand companies with membership management, marketing automation, and marketing analytics, supporting enterprises to improve private-pool operational capability and reduce consumer operational costs.
Solutions
Business Scenarios
Consumer Automated Marketing
Omnichannel Consumer Data Consolidation
Scenario Description
1. Empowering front-end applications to conduct automated marketing actions by designing marketing strategies according to consumer behaviors;
2. Continuously iterating and optimizing marketing strategies by collecting marketing conversion data according to the conversion pipeline model.
Solving Pain Points
1. Catering to diverse consumer needs by flexibly design various marketing paths; providing A/B testing and tracking for analyzing marketing effects to support decision-making.
2. Providing crowd package, timed trigger and other functions to automate marketing actions, such as coupon distribution, etc., to reduce the pressure on operational staff.
Scenario Description
1. Precisely identifying consumers via consolidation of omni-channel consumer data to conduct precision marketing and membership management for traffic monetizing;
2. Iterating operational capabilities with operational data empowering marketing strategy, channel management strategy, sales strategy, production strategy.
Solving Pain Points
1.Segmented consumer data and limited data dimensions resulting in low data value and making it difficult to accurately identify customers for marketing actions
2. Combining automated marketing with marketing scenarios to automatically perform marketing actions to reduce the daily pressure on operational department
Solution Features
Private-pool property rights
Empowering brands to enhance the property rights of private-pool, developing end-to-end operational capabilities from customer perception to KOC
Operational capacity development
Targeted provision of operational capacity building routes based on industry and channel operational characteristics to allow system functions to become more valuable
Brand-consumer connection
Intensifying and expanding operational capabilities to strengthen the connection between brands and consumers, to enhance the value of each single fan and to achieve GMV growth
Best Practices
Store marketing digitalization platform for a high-end tea brand
100% WeCom adding rate
38% Year-on-year growth of the number of brand private-pool members
16,000 Number of persons with follow-up visits after an event
5% Rise of purchasing conversion rate
The tea company is a high-end green tea brand, a leader in China with about 300 direct-sales stores nationwide. Aiming at improving business performance and efficiency, the company starts a store marketing digitalization project to develop an omni-domain consumer operational platform with store operational tools to intelligently empower shopping guide and to achieve omni-domain membership management, WeCom private-pool operations, as well as consolidated member operations.
A new retail eco-empowerment platform for a high-end adult milk powder
50% Penetration rate of newly opened store
1 million Number of participants in a product promotion campaign
50% Conversion rate for member registration
10% Number of members visiting the store within 1 month
The large group enterprise separately managed its multi-domain members, therefore it was unable to accumulate standardized data assets. Its operations was not intelligent to sufficiently and accurately screen customer groups. The marketing conversion rate was low, and the costs was high. Cooperating with YUNXI enables it to access the group's multi-domain customer touchpoints, link separate stages of the entire process of acquiring new customers, conduct intelligent analysis on the basis of customer and transaction data, and perform more refined operations for consumers.
